Driving Insight - Industry Views
Comment on Aviva’s acquisition of the RAC for Fleet News Ian McKenzie, group business development director, FMG Support
“This is a major step for the industry. It drives home the importance of how the marriage between insurance and incident management strategies can align to benefit fleet customers.
However, the success of any acquisition of this size depends on implementing a rigorous and robust integration process. History shows that without it, the potential negative effect on employee morale and customer service can be significant.”
